SuperQuest Website Activation Platform
Create, publish and manage interactive experiences such as product choosers, calculators, surveys, quizzes and games. Turn passive visitors into active participants and help them engage and take action.
Overview
What is SuperQuest?
SuperQuest is a website activation platform for creating, publishing and managing interactive experiences on your existing website.
It gives you one environment to build customer journeys, publish them across digital touchpoints, collect visitor data, measure performance and connect the results to your existing tools.
What is a Quest?
A Quest is the interactive experience you create in SuperQuest.
Instead of showing every visitor the same static content or form, a Quest can respond to their answers, choices and actions and guide them through a more relevant journey.
A Quest can be a Product Chooser, calculator, quiz, poll, personality test, educational experience, survey or mini-game.
Each Quest can combine content, questions, forms, logic, calculations and different paths to create the experience you need.
Each Quest is built from:
Views
The screens visitors see.
Modules
Questions, text, images, forms, quizzes, games and other interactive content.
Logic
Actions, conditions, variables and branching paths that determine what happens next.
Conversions
The outcomes you choose to measure as successful actions.
Build
Build your Quest visually or start with AI.
Start from scratch or let the AI Wizard create a first version from your goal. Then edit the content, logic, design and paths in the visual Quest editor.
AI Wizard
Create a complete starting Quest from a short brief. Choose a format such as a Product Chooser, Lead Qualification flow, Feedback Questionnaire, Calculator, Knowledge Quiz or campaign, then describe what you want to achieve.
You can also give the Wizard your website or WooCommerce store as context.
Visual Quest editor
Build the complete visitor journey on a visual canvas using views, actions, conditions, switches and branching paths.
Drag, connect and rearrange steps while the live preview shows the experience as your visitor will see it.
Logic and calculations
Go beyond simple question-and-answer flows.
Use variables, calculations, scoring, conditions and branching logic to create personalised results, recommendations and different paths based on what the visitor does.
AI editing
Change an existing Quest by describing what you want in plain language.
Ask SuperQuest to add a step, change a path, shorten content, translate the Quest or modify its logic. Review the proposed changes before applying them.
AI gets you started. You stay in control.
Reusable content and design
Reuse question banks, themes, media, fields and other shared resources across Quests.
Create consistent experiences faster without rebuilding the same content and design elements every time.
Publish
Publish your Quest wherever it fits the journey.
Publish on your website, as a popup, through WordPress or HubSpot, on a standalone hosted page, or connect offline touchpoints with QR codes and short links.
| Method | What it does |
|---|---|
| Website embed | Add a Quest to an existing website using an embed snippet. |
| Inline | Show the Quest directly within the page content. |
| Popup | Launch the Quest as an overlay, with controls for trigger, delay, size and position. |
| WordPress | Add a Quest to a WordPress page using the SuperQuest plugin. |
| HubSpot | Publish Quests on HubSpot pages through the HubSpot integration. |
| Hosted page | Give each Quest its own standalone URL, useful for campaigns, social links and events. |
| QR codes & short links | Connect print, packaging, events and physical touchpoints to a Quest. Change the destination later without reprinting the QR code. |
Publishing control
The live Quest stays separate from the draft. You can continue editing without changing what visitors see, then publish again when your updates are ready.
Measure
Collect, analyse and act on the data that matters.
Collect zero- and first-party data, track performance and understand how individual visitors interact with your Quests.
Performance & tracking
See how your Quests perform and connect activity to your wider analytics setup.
- Sessions started
- Runs
- Conversions
- Conversion rate
- Performance by Quest
- Google Tag Manager and GA4
- Pixel tracking
- UTM parameters
Journeys & results
Understand visitor behaviour and the outcomes of each Quest.
- Journey paths and drop-off points
- Answers, choices and preferences
- Ratings and written feedback
- Quiz scores and pass rates
- Poll and response results
- Game and campaign outcomes
Profiles
Bring each visitor’s submitted data and interactions together in one place.
- Answers and choices
- Quests they interacted with
- Contact details they provided
- Profile attributes
- Conversion status
- Dates and interaction history
- Identified company
Automations
Connect interaction to what happens next.
Create automation flows that react to what visitors do inside a Quest.
Use triggers, decisions and actions to build follow-up logic around events such as:
Trigger
- A visitor converts
- A specific answer is selected
- A quiz is passed
Decision
Action
- Send an email
- Add a contact to a mailing list
- Update HubSpot
- Call a webhook
- Branch based on profile information
Integrations
Connect SuperQuest to the tools you already use.
Send captured profile and conversion data to the systems your team already works with.
Current integrations include:
HubSpot
Sync contacts and profile properties.
ActiveCampaign
Add converted visitors to the relevant lists with captured contact information.
Mailchimp
Add converted visitors to a Mailchimp audience.
Campaign Monitor
Add subscribers to Campaign Monitor lists.
SuperQuest handles the interaction on your website while your existing CRM and marketing tools continue managing the wider customer relationship.
Technical
Built to fit into your existing website and stack.
SuperQuest works alongside your existing website, CMS, ecommerce platform and marketing tools. Publish Quests using standard web methods, customise how they look and behave, and connect the data to the systems you already use.
| Technical capability | Short explanation | Documentation |
|---|---|---|
| Website & publishing | Embed Quests inline or as popups, use standalone hosted pages, publish through WordPress or HubSpot, and connect offline touchpoints with QR codes. | View publishing documentation → |
| WordPress & WooCommerce | Publish Quests through the SuperQuest WordPress plugin. For WooCommerce, SuperQuest can use your existing product catalogue to create product recommendations based on real products, categories, prices and product information. | View WordPress & WooCommerce documentation → |
| Design, themes & CSS | Create reusable themes for colours, typography, spacing and other design settings. Add custom CSS at organisation, theme or individual Quest level when more control is needed. | View design documentation → |
| Integrations & webhooks | Connect SuperQuest with HubSpot, ActiveCampaign, Mailchimp and Campaign Monitor, or use automations and webhooks to move captured data into other systems. | View integration documentation → |
| Domains, organisations & access | Manage organisations, users and account settings, and control where Quests can be embedded according to your plan. | View account & access documentation → |
| Security & privacy | Find technical information about data handling, privacy, company identification and other security-related functionality. | View security & privacy documentation → |
| Performance & publishing | Publishing creates the live version visitors use while your working version remains editable. Changes only reach visitors when you publish again. | View technical documentation → |
| Plans & limits | Plan levels determine areas such as live Quests, monthly views, AI credits, storage and access to selected premium capabilities. | View plan details → |
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