Survey builder

Discover what your audience thinks, needs and expects.

Create interactive surveys that invite participation, reveal valuable insights and help you build more relevant customer experiences.

Create your Survey
Book a free consultation
Question 2 of 5Survey

What matters most to you when choosing a new service?

  • Quality and reliability
  • Price and value
  • Fast, friendly support
  • Sustainability
Smart question paths

The next question adapts to the answer.

Why Survey?

Understand your audience. Make every answer count.

An interactive survey gives people a simple way to share what they think, and gives you the insight to improve what you offer.

Activate your audience

Give visitors something to take part in instead of another page to scroll through.

Understand customer needs

Discover what people think, need and expect from your products, services and experiences.

Make feedback engaging

Turn a traditional questionnaire into an experience people want to finish.

Turn answers into action

Use feedback to improve your offering and create more relevant customer journeys.

See it in action

A survey that listens to every answer.

Pick an answer and the next question adapts to it. This is a live SuperQuest survey.

Question 1 of 3Try it – this survey is live

What would make your experience with us better?

Powered by SuperQuest

Create with Toaster

Build your survey in minutes.

No need to start with a blank page.

Tell Toaster, your SuperQuest AI assistant, what you’d like to learn about your audience and let it help you create the first version of your survey.

Get suggested questions and a starting structure that you can review, edit and customise. From customer feedback to market research, Toaster helps you get started while you stay in control.

Create your Survey
Create questSo, what would you like feedback on? A product, a service, a visit?
  1. Type
  2. About
  3. Details
    What should people give feedback on?

    Feedback from first-time visitors to our online garden store – why they leave without buying, how easy it is to find the right products, and what would help them choose.

    Website or web shopoptionalgardenstore.exampleThe site is read for context. A WooCommerce shop’s products are read too, so a Product chooser recommends real products with prices and links.
    Anything else?optionalAudience, tone, specific questions or products that must appear.
    BackNext

    Make it yours

    Ask the right questions, your way.

    Not every question needs the same answer format.

    Combine different question formats to create a survey that fits your audience and what you want to learn.

    Multiple-choice questions

    Let respondents choose from a selection of answers.

    Rating & scales

    Collect feedback using scores, satisfaction scales and ratings.

    Open-ended questions

    Give people space to share their thoughts in their own words.

    Visual questions

    Use images and other supporting content to make questions more engaging and easier to understand.

    Collect & analyse

    Every answer, in one place.

    Follow the responses as they come in and explore them in the SuperQuest app.

    Profiles, statistics and journeys

    Explore responses one by one or as a whole.

    Export your data

    Download the responses and continue in your own tools.

    Ask for a summary

    Get an AI summary of what your audience is telling you, without reading every response.

    Analyze
    • Profiles
    • Statistics
    • Journeys
    • Ratings
    • Answers
    ProfilesCustomer feedback survey
    Export
    Ask for a summary

    What do first-time visitors say about finding the right products?

    No personal data is ever shared with the AI.

    GDPR compliant.

    All data is handled under GDPR and stored in the EU.

    Your brand, your experience

    Make it look and feel like your brand.

    Every interactive experience should feel like a natural part of your brand.

    Overall, how would you rate your stay?

    • 5 – Excellent
    • 4 – Very good
    • 3 – Okay
    Brand ACalm and classic

    Overall, how would you rate your stay?

    • 5 – Excellent
    • 4 – Very good
    • 3 – Okay
    Brand BBold and playful

    Overall, how would you rate your stay?

    • 5 – Excellent
    • 4 – Very good
    • 3 – Okay
    Brand CDark and modern

    Expand the options below to see how brand customisation works in SuperQuest.

    Enter your website address and let SuperQuest use your existing website style as the starting point for your interactive experience.

    Upload your brand manual to bring your visual identity into SuperQuest.

    Take control of the details with custom CSS and fine-tune the appearance to match your brand.

    Don’t have brand guidelines? Start with one of our ready-made themes and create a polished experience without starting from scratch.

    Use cases

    A survey for every question worth asking.

    Whether you want to improve your customer experience, test a new idea or understand your audience, a survey helps you hear the people behind the answers.

    Customer feedback

    Find out what customers think about your products, services and experiences.

    Market research

    Explore customer needs, preferences and expectations before your next move.

    Website feedback

    Ask visitors about their experience and discover what would make your website more useful.

    Events & campaigns

    Collect feedback before, during or after an event or campaign.

    Lead generation

    Learn about visitor interests and needs before inviting them to connect with you.

    Employee feedback

    Give your team an engaging way to share their experiences and opinions.

    Publish anywhere

    Add your survey to your website. Or share it anywhere.

    Create your interactive survey in SuperQuest and embed it directly into your existing website. Use our WordPress or HubSpot plugin, embed your survey on any other website or publish it as a standalone experience.

    yourwebsite.com/feedback
    • Products
    • Contact

    Question 1 of 3Embedded survey

    How was your visit today?

    • 1
    • 2
    • 3
    • 4
    • 5

    WordPress plugin

    Add interactive surveys to your WordPress website using the SuperQuest plugin.

    HubSpot plugin

    Add interactive surveys to your HubSpot pages using the SuperQuest HubSpot plugin.

    Website embed

    Bring your survey directly into your existing website.

    Standalone publishing

    Publish your survey using your own domain or subdomain, or use a SuperQuest-hosted URL.

    New QR code
    NameAutumn flyer
    Link to a hosted quest (optional)Customer feedback survey
    Add UTM tracking parameters
    Direct code – no short linkOff: the code encodes a qr-code.fi short link, so scans are counted and the destination stays editable after printing.
    CancelCreate
    Autumn flyerScans
    https://qr-code.fi/xxxxxxx→ Customer feedback survey
    Copy linkEdit destination

    QR codes

    From print to survey in one scan.

    Create your survey, publish it and print a QR code that takes people straight to it.

    The SuperQuest QR maker creates a code for your hosted survey in seconds. Put it on flyers, posters, packaging or event materials, and see how many people scan it.

    Link straight to your survey

    Choose a hosted survey or enter any URL.

    Count every scan

    The code uses a short link, so scans are counted automatically.

    Change the destination after printing

    Point the same printed code to a new survey whenever you need.

    Track campaigns

    Add UTM parameters to follow results in your analytics.

    Get started

    Ready to hear what your audience thinks?

    Create your own survey with SuperQuest and turn feedback into an interactive experience.

    Try SuperQuest
    Book a technical demo

    One platform. Endless possibilities.

    Survey is just one way to use SuperQuest. Combine surveys with quizzes, product finders, calculators, polls, forms, games and other interactive modules to create experiences that go beyond a single interaction.

    • Product Finder
    • Chooser
    • Calculator
    • Quiz
    • Survey
    • Rating
    • Assessment
    • Games
    • Video Popup
    • Gamification
    • And more