Gamification
Turn interaction into engagement with gamification.
Create gamified experiences that get people participating, learning, exploring and coming back for more.
With SuperQuest, you can combine quizzes, points, leaderboards, Wheel of Fortune, polls, forms, videos, content and other interactive modules to build an experience around your goals and your audience.
Trusted by companies and organisations creating more engaging digital experiences.
Why gamification
Give people a reason to participate.
People don’t always want to read another page, watch another video or scroll through another campaign.
Gamification turns passive content into active participation. It gives people something to answer, discover, achieve, collect or compete for — while helping you communicate the message behind the experience.
Whether your goal is marketing, learning, lead generation or customer engagement, game mechanics can make the experience more interesting and motivate people to continue.
Activate your audience
Turn website visitors from passive viewers into active participants.
Motivate people to continue
Use points, challenges, progress, rewards and competition to keep the experience moving.
Make information engaging
Turn complex topics, marketing messages and learning materials into content people actively explore.
Create memorable experiences
Give people something to do, not just something to read.
Build it your way
There is no single way to gamify.
Gamification isn’t one game or one module.
Start with what you want to achieve. Think about your target audience. Then choose the interactions and game mechanics that support that goal.
SuperQuest gives you the building blocks to create the experience you have in mind.
Building blocks
Pick a combination to connect the blocks
- Content
- Video
- Quiz
- Wheel of Fortune
- Leaderboard
- Progress
- Poll
- Form
- Reward
- Challenges
- Points
Same blocks. Different combinations. A different experience every time.
Your goal defines the experience. SuperQuest gives you the building blocks.
Game mechanics
Choose what makes people want to continue.
The right gamification mechanics depend on what you want your audience to feel and do.
Add competition. Create an element of surprise. Reward progress. Challenge people’s knowledge. Let them discover something new.
Combine different mechanics to create an experience that works for your audience and your objective.
Points
Reward actions, correct answers or completed challenges.
Leaderboards
Turn points into friendly competition and let participants see how they rank.
Challenges
Give participants goals to complete and reasons to continue.
Wheel of Fortune
Introduce surprise and randomness into the experience.
Progress
Show participants how far they’ve come and what comes next.
Questions & quizzes
Challenge knowledge and turn your message into active participation.
Polls & voting
Let your audience contribute their opinion and see what others think.
Rewards
Connect participation, achievements or scores with incentives when your concept calls for it.
See it in action
Spin. Answer. Score. Compete.
One simple gamified experience can combine several SuperQuest modules.
Wheel of Fortune
Quiz
Points
Leaderboard
Four separate modules, working together · try it
- Step 01 — Spin
Spin the Wheel of Fortune
The wheel determines the value of your next question.
- Step 02 — Answer
Answer the question
100-point questionWhich planet is known as the Red Planet?
Spin first to unlock the question.
- Step 03 — Score
Collect your points
Your score600 pts
Points add up across every question and challenge.
- Step 04 — Compete
Climb the leaderboard
- Alex850 pts
- Sam650 pts
- You600 pts
Earn points, follow your progress and compete with other participants.
Mix & match
Build more than a game. Build an experience.
A gamified experience doesn’t need to follow a predefined format.
Combine SuperQuest modules with text, images and video to create your own interactive journey.
Start with a video. Continue with a quiz. Let participants spin the Wheel of Fortune. Ask for their opinion in a poll. Give them another challenge. Award points. Finish with a leaderboard or a form.
Simple or complex. Short or long. Serious or entertaining. You decide how the experience unfolds.
- Content
Introduce your message.
- Video
Show, explain or inspire.
- Quiz
Challenge the participant.
- Wheel of Fortune
Add surprise.
- Poll
Ask for an opinion.
- Quiz
Continue the challenge.
- Leaderboard
Show the results.
- Form
Turn participation into a lead or competition entry.
Gamification for marketing
Turn campaigns into experiences people want to join.
Marketing doesn’t have to be something people simply look at.
Use gamification to turn your campaign message into an interactive experience. Challenge your audience, let them compete, reveal rewards or invite them to discover your products and content through participation.
Combine quizzes, competitions, Wheel of Fortune, polls, leaderboards and forms to create campaigns that are both entertaining and useful for your business.
Build awareness
Turn your key messages into interactive content people actively explore.
Increase engagement
Give visitors a reason to spend more time interacting with your campaign.
Generate leads
Combine gamified experiences with forms and calls to action.
Create competitions
Use points, challenges and leaderboards to add friendly competition to your campaign.
Gamified learning
Make learning active.
Gamification isn’t only about entertainment.
It can turn learning and training into an active experience where participants explore content, answer questions, complete challenges and see their progress.
With SuperQuest, you can combine text, images, videos and learning materials with quizzes, points, challenges and other interactive modules.
Instead of presenting all the information first and testing knowledge at the end, add interactions throughout the learning journey.
Content
Read & explore
Video
Watch & learn
Quiz
Knowledge check
Content
Next topic
Challenge
Apply it
Progress
See how far you’ve come
Learn
Learn
Introduce the topic through text, video, images and other learning material.
Test
Test
Add short quizzes and knowledge checks between sections.
Progress
Progress
Let learners move through the material step by step.
Motivate
Motivate
Use points, challenges and other gamification mechanics when they support the learning experience.
From a short training module to a more extensive online course, SuperQuest lets you build learning experiences around your content and audience.
Endless possibilities
What could you gamify?
Almost any content or customer journey can become more interactive when the mechanics support the goal.
Marketing campaigns
Turn campaign messages into interactive challenges, competitions and branded experiences.
Learning & education
Combine learning materials, videos, quizzes and challenges into interactive learning journeys.
Events & exhibitions
Give visitors challenges to complete, questions to answer and points to collect.
Employee engagement
Gamify onboarding, internal communications, company events and employee campaigns.
Training
Add knowledge checks, challenges and progress to training materials.
Product & customer education
Help people explore complex products, services and topics through interaction.
Lead generation
Combine interactive experiences with forms and calls to action to turn participation into business opportunities.
Competitions
Use questions, points, Wheel of Fortune, leaderboards and rewards to create engaging competitions.
Made for your website
Build it in SuperQuest. Bring it to your website.
Your gamified experience belongs where your audience already is.
Build it in SuperQuest and embed it directly into your existing website. Use the SuperQuest WordPress plugin on WordPress sites or embed your experience on other websites.
Your visitors stay in your environment and interact with your brand.
And because the content and logic are managed in SuperQuest, you can update the experience without rebuilding the page where it is embedded.
WordPress plugin
Add SuperQuest experiences to your WordPress website with our dedicated plugin.
View the pluginInsert script
Add a short script to bring interactive and gamified experiences directly into your existing website.
Easy publishing
No website? No problem.
Publish your experience as a standalone page directly from SuperQuest. Use your own domain or subdomain, or simply publish it on a SuperQuest domain. No embed code, WordPress plugin or existing website required.
Embed codeWordPress pluginExisting website
Gamification experience
Gamification isn’t new to us.
We’ve been creating gamified and interactive experiences long before they became another marketing buzzword.
From campaigns and competitions to learning experiences and interactive content, we’ve helped organisations use gamification to get people participating.
The technology matters. But the concept matters even more.
A successful gamified experience starts with understanding what you want to achieve, who you want to engage and what will motivate them to participate.
SuperQuest gives you the tools to turn that concept into an experience.
Learning & education
Making copyright education interactive for teachers
Objective: Help teachers explore complex copyright concepts and test their understanding as they progress. · Kopiraittila
Content
Video
Quiz
Progress
Marketing campaign
[Case title: e.g. turning a seasonal campaign into a competition]
Objective: [What the customer wanted to achieve.] · [Customer name]
Quiz
Wheel
Leaderboard
Form
Events & engagement
[Case title: e.g. engaging event visitors with challenges]
Objective: [What the customer wanted to achieve.] · [Customer name]
Challenges
Points
Leaderboard
Get started
What could you gamify?
Start with your goal. Think about your audience. Then turn your idea into an interactive experience with SuperQuest.
Combine modules, content and game mechanics to create something that’s uniquely yours.
One platform. Endless possibilities.
Gamification is just one way to use SuperQuest. Combine interactive modules to create experiences for marketing, sales, learning, campaigns, events and more.
- Quiz
- Wheel of Fortune
- Leaderboard
- Poll
- Form
- Calculator
- Product Finder
- Video
- Survey
- Games
- And more